Compliance

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**__ Discuss the use of compliance techniques. __**

 * **__ Food in the door: __**
 * (Commitment) Feeling of commitment to a certain thing.
 * __Dickerson - Take shorter showers:__
 * **A**im: investigate the effect of compliance on behavior.
 * **M**ethod: experiment.
 * **P**rocedure: university students were asked to sign a poster "Take shorter showers, if I can do it, so do you!". Then they were asked to answer a survey where they thought about their own water waste. Shower times were monitored.
 * **R**esults: The average shoer time was 3.5 minutes. That time was significantly lower than the average time across the dormitories.
 * **C**onclusion: Students felt that they are committed to a cause.


 * **__ Door in the face: __**
 * (Reciprocity) Feeling the need to return a favor.
 * __Cialdini – Juvenile day trip/social worker__
 * **A**im: Investigate the effect of compliance (reciprocity) on behaviour.
 * **M**ethod: Experiment.
 * **P**rocedure & **R**esults: Experimenters pretended they were from a “County Youth Counseling Programme”. They stopped at different university campuses recruiting students to look after a group of juvenile on their day trip. 83% refused this job. Experimenters asked if the students would be willing to be part of a counseling programme for two hours a week for two years. Everyone refused the job. Then, the experimenter asked them to look after a group of juvenile on their day trip. 50% agreed.
 * **C**onclusion: Students felt the need to accept the second offer as a for of returning a favor because they declined the first offer.


 * __ Obedience to authority: __
 * Feeling to obey the authority.
 * __Stanley Milgram – Study On Obedience__
 * **A**im: Investigate the effect of authority on compliance and obedience.
 * **M**ethod: Lab experiment.
 * **P**rocedure: 40 males, from 20 to 50, found through newspaper advert. They were given the role of the “teacher” through a fixed lottery. They saw the learner (actor) in real life, strapped to a chair connected with an electrode. They had to apply an electric shock by pressing the button whenever the learner gets a question wrong. The experimenter wore a grey lab coat. The “teacher” was given a test shock of 45 volts. At certain voltages, different vocal feedback was given through a recorded system. After 315 volts, no response was given.
 * **R**esults: 65% of the subjects continued on to the maximum 450 volts. No one stopped before 300 volts. Subjects showed signs of stress (e.g. sweat, tremble, biting their lips).
 * **C**onclusion: Subjects displayed compliance because of the authority figure (the experimenter). Compliance, not conformity. Because it is evident that the subjects did not internalise the idea of giving shock. When subjects were asked to electrocute a puppy, level of obedience increased.

Bibliography: Leung, Stanley. "ib psych notes." . Stanley Leung, n.d. Web. 3 Oct 2013. .