Principles+of+CLOA

There are three different principles that define the cognition level of analysis:

 * 1) **Human beings are information processors and that mental processes guide behavior**
 * 2) **The mind can be studied scientifically**
 * 3) **Cognitive processes are influenced by social and cultural factors**


 * Human beings are information processors and that mental processes guide behavior**
 * **Psychologists believe that information is pre-stored in the mind**
 * **People who tend to stereotype, there is a higher probability to discriminate**
 * **Memory is reconstructive and we do not store memories, only an outline, which is filled we other recall information**
 * **Humans perception is defined by being a cognitive process that organizes information with our senses to produce memories**


 * The mind can be studied scientifically**
 * ****Psychologists**** ** develop theories by using scientific methods such as: **
 * **MRI, scans brain, to provide 3D picture of the brain and to detect the oxygen levels of the brain. If the brain is more active, more oxygen is used.**
 * **PET, a scanning method to see the glucose consumption of the brain as well as blood flow.**
 * Cognitive processes are influenced by social and cultural factors**
 * **Frederic Bartlett defined the term schema which means a mental representation of knowledge**
 * **How cultural schemas influence remembrance**
 * **Memories are not reliable and can be distorted**